Privacy policy
This privacy policy explains how we process personal data when you visit sobalier.ch, join the waitlist or the newsletter, or write to us. It follows the Swiss Federal Act on Data Protection (FADP) and, where it applies, the EU General Data Protection Regulation (GDPR).
We are not selling anything at the moment: the socks are not available yet. We therefore process no order or payment data. We will update this policy as soon as we start selling.
We never receive or store your card details, not even once we start selling. Payments are processed only in Shopify's checkout by Shopify Payments and its payment partners (PCI DSS certified). We only see the payment method, the last 4 digits of the card, the amount and whether the payment was accepted. The card number, expiry date and security code (CVC) never reach us. We will never ask you for card details by email, phone or form.
1. Controller
Rodrigo Cepeda, Etzelstrasse 23, 8038 Zurich, Switzerland ("Sobalier", "we"). Email: hallo@sobalier.ch.
2. What data we process and why
- Waitlist and newsletter: your email address, the language of the page, the date and time you signed up and your consent. After you sign up we send you an email with a confirmation link; you are only on the list once you click it (double opt-in). We use them to tell you when the socks are available, send you the promised discount code and our newsletter (about once a month). We see whether an email was opened and whether a link was clicked, to improve the newsletter. The basis is your consent. You can unsubscribe at any time with the link in every email or by writing to us. We keep your address until you unsubscribe. If Sobalier does not launch, we delete the list at the latest 12 months after you signed up.
- Emails to us: your email address, your name if you give it, and your message, to reply to you. We delete them when no longer needed, at the latest after 2 years.
- Visiting the website: technical data such as IP address, browser, device, pages visited and time. They are needed for the website to work and stay secure. For this we use necessary cookies (e.g. language, country and your cookie choice).
- Statistics and advertising, only with your consent: if you accept them in the cookie banner, we measure how the website is used with Shopify statistics and, with Google Ads, whether an ad led to a visit or a sign-up. Google may also use this data to show you Sobalier ads later (remarketing). Without your consent we do not set these cookies. You can change your choice at any time with "Cookie settings" at the bottom of every page.
3. Who receives your data
- Shopify (Shopify International Ltd., Ireland, and group companies, including in Canada and the USA): hosts the website, the forms and the customer list, and sends our emails.
- Google (Google Ireland Ltd., Ireland, and Google LLC, USA): only if you accept advertising cookies.
- Authorities, where the law requires it.
We do not sell your data. If we start using other services (e.g. for Instagram ads), we will update this policy first.
4. Data abroad
Some recipients are outside Switzerland: in the EU, Canada and the USA. Under Swiss law the EU and Canada provide adequate protection. For the USA we rely on the Swiss-U.S. Data Privacy Framework where the recipient is certified, otherwise on the European Commission's standard contractual clauses recognised by the FDPIC.
5. Your rights
You can ask for access to your data, have it corrected or deleted, receive it in a common format, object to its processing and withdraw your consent at any time. Write to hallo@sobalier.ch. You can also complain to the Federal Data Protection and Information Commissioner (FDPIC, www.edoeb.admin.ch) or, if you live in the EU, to your data protection authority.
6. Security
The website uses an encrypted connection (HTTPS). Only we have access to the customer list. Our accounts are protected with two-factor authentication.
7. Changes
We may update this policy. The version published here applies. Last updated: 10 November 2026.
